Showing posts with label Apps and Software. Show all posts
Showing posts with label Apps and Software. Show all posts

Wednesday, 3 September 2014

Vine Star KC James Makes 6-Second Comedy Sketches His Career

Building a career on Vine is no longer out of the norm. The video-sharing app is home to millions, brands and users alike. So naturally, many have tried to stand out from the crowd.

From stop-motion animators and musicians to dancers and comedians, Vine users have risen to fame by producing six-second looping clips. And six seconds isn't long — but it's still long enough for a breaking news story, promotional teaser or micro-sized comedy sketch.

One Vine celebrity, KC James, recently stopped by Mashable's New York office. In just a year and a half, James has turned a fun hobby into a full-fledged career, with more than 4 million followers on the platform.

He's well known for his series of comedy sketches, many of which involve getting hit in the face by random objects. Honest, creative and fearless, James has made a name for himself as master of capturing comedic slices of everyday situations.

We shot several Vines with James while he was at our headquarters. As expected, he was a natural comedian, and one that gave 110% of his voice, energy and whimsical humor to perfecting a video. 

If you haven't already, watch the video, above, to see our interview with James, as well as behind-the-scenes footage of the making of the Vines.

Friday, 29 August 2014

Twitter Now Lets Anyone Check How Many People Saw Their Tweets

In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers.

Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

Now, all users can get access to these types of statistics by visiting analytics.twitter.com.

To view these analytics, your account must be at least 14 days old, and it cannot be deleted, restricted, protected or suspended. You also must primarily tweet in English, French, Japanese or Spanish.

It's not certain what Twitter is hoping users extract from these new statistics. The numbers are certainly useful for brands and individuals who want to better reach a larger audience, the "average" Twitter user simply may not care.

In the past, non-advertisers have had to rely on third party apps for all Twitter metrics. Creating a front-facing product for users is an interesting move for the company. The next thing we're waiting on is when analytics will be integrated into the mobile apps.