Twitter Now Lets Anyone Check How Many People Saw Their Tweets

In June, Twitter began experimenting with opening its analytics dashboard to users outside of its advertisers.

Then, last month, Twitter rolled out an updated analytic dashboard to marketers, verified users and Twitter Card publishers.

The dashboard lets users see how many impressions each tweet has received (how many times users saw the tweet on Twitter), the number of favorites their tweet has received, how many times others have clicked on their profiles, and the number of retweets and replies on a certain tweet. It also shows how many times users engaged with a tweet and what that engagement was.

Now, all users can get access to these types of statistics by visiting analytics.twitter.com.

To view these analytics, your account must be at least 14 days old, and it cannot be deleted, restricted, protected or suspended. You also must primarily tweet in English, French, Japanese or Spanish.

It's not certain what Twitter is hoping users extract from these new statistics. The numbers are certainly useful for brands and individuals who want to better reach a larger audience, the "average" Twitter user simply may not care.

In the past, non-advertisers have had to rely on third party apps for all Twitter metrics. Creating a front-facing product for users is an interesting move for the company. The next thing we're waiting on is when analytics will be integrated into the mobile apps.